Treat everyone from growers to peers to customers like family. Offer support, be humble, act with integrity and be respectful.

Use your smarts to make workplace and food safety a priority every day.

Don’t shy away from tough situations. Create solutions where the company wins, the customer wins, and the community wins.

Communicate openly & listen with intent. Bad news doesn’t get better with time and you can’t help fix what you don’t know.

Always bring your best. Your job is bigger than you know! Together we’re responsible for nourishing our ‛ohana across the state of Hawai‛i – our family, our friends and our neighbors.

Earn our customers’ business every day. Anticipate their needs, offer innovative solutions and deliver the best possible service.